Whether you are already running your own ... or still thinking about starting your own ... I suspect that deep down you know you have gifts and talents that can really make a ... to
Whether you are already running your own business, or still thinking about
starting your own business, I suspect that deep down you know you have gifts and
talents that can really make a difference to others. In an ideal world, you'd
spend the majority of time doing the work you love to do, with a steady stream
of clients knocking at your door as and when you want them. The
reality [url=http://www.negozieasroma.it/maglia-diego-perotti.html]Maglia Diego
Perotti[/url] , however, can be somewhat different, and the whole process of
finding new business can be a time consuming challenge full of uncertainty.
Some would be entrepreneurs are so intimidated by the idea of finding
clients that they never put their dreams into action. Others start promising
businesses, yet give up disillusioned by the frustrating lack of clients. Some
die-hards persist, but at great emotional and financial cost as the uncertainty
about attracting and maintaining clients takes its toll.
But it doesn't
have to be this way. There is a way to reverse the sales process.
Imagine [url=http://www.negozieasroma.it/maglia-lorenzo-pellegrini.html]Maglia
Lorenzo Pellegrini[/url] , if you will, a situation where instead of having to
go out and chase new business, qualified buyers are seeking out YOUR expertise.
Imagine putting your marketing efforts on 'automatic pilot' so the right work
turns up as and when you need it. Imagine being able to pick and choose which
projects you want to work on. Can you imagine having the confidence to turn down
work that doesn't meet YOUR criteria?
Here's a metaphor that nicely sums
up this approach. Imagine two boys in a garden. Both of them want to catch
birds. One of them is frantically chasing after birds; the other just stands
still holding out birdseed in his hand and waits. Instinctively, most of us
recognise that the second boy will be more successful. Yet most sales techniques
used by businesses today involve some form of 'chasing' with the net result that
prospective clients are scared away. In this article you will discover how the
birdseed approach can help you attract rather than chase clients, and even get
them eating out of your hands!
'But that doesn't apply in the business
world' [url=http://www.negozieasroma.it/maglia-juan-jesus.html]Maglia Juan
Jesus[/url] , I can hear you say. 'If it were that easy, why don't I already
have all the clients I want?' Well there are a few possible answers. Some of us
have entered the commercial garden, but forgotten the birdseed! Others haven't
even taken the birdseed out of the packet. Some of us have the birdseed in our
hand, but clenched so tightly the birds can't get to it. If you are to adopt the
latter approach, it's important to spend some time selecting the right birdseed.
So what's your birdseed? To answer this question you need to know who you are
aiming to
attract [url=http://www.negozieasroma.it/maglia-bryan-cristante.html]Maglia
Bryan Cristante[/url] , so that you are
offering the birdseed which is most
tasty and appealing to your target clients.
1. Take a moment to think
about your prospective clients. What are their concerns and fears? What problems
are they struggling with right now? What are their hopes and desires? Be willing
to think laterally as you think about what is most important to them.
2.
The next step is to align what you have to offer with their most pressing
concerns and needs. How can you help your target clients even before they become
a client of yours?
3. It's important to emphasise that you already have
skills, knowledge and expertise that is valuable to your prospective clients.
The trouble is most of us take what comes naturally to us for granted, and
completely underestimate the value of what we know to our prospective
clients.
Not only is what you know very helpful, you could be using it to
attract your prospective clients, by packaging your knowledge and expertise in a
form that meets one of their current needs. A classic way of doing this would be
to offer a free report or information pack which answers a question or solves a
problem that your prospective clients have.
For
example [url=http://www.negozieasroma.it/maglia-luca-pellegrini.html]Maglia Luca
Pellegrini[/url] , if you are a recruitment consultant, you have probably
noticed that some of your existing clients are more successful at attracting and
retaining talent than others. Now if you sit down and reflect upon this, you
could probably come up with five things that the companies who are successful at
retaining talent do that others don't. This could be based entirely on your
personal observations over the years. Voila! Flesh out your opinions and you now
have a report, '5 ways attract and retain talent' or ''What companies who are
successful at attracting and retaining clients do that their competitors
don't'
This does not need to be a ground breaking piece of academic
research. I want to remind you that you already have an opinion on this, which
may well differ from the mainstream
view [url=http://www.negozieasroma.it/maglia-rick-karsdorp.html]Maglia Rick
Karsdorp[/url] , and if I asked you this question over lunch, you would have no
problem in coming up with an answer.
4. Once you have your article
written, you could offer this free report by placing a message or short ad in a
place where your target clients congregate. I call this a magnet - something
that provokes prospective clients to raise their hands and say, 'I'm
interested!' By requesting your report, responders indicate that they are
interested in this topic.
Now [url=http://www.negozieasroma.it/]Maglia AS
Roma[/url] , not everyone who requests your report will be a hot prospect, but
there will be some potential clients within this group. The free report would
just be the starting point of your relationship. From this point you could offer
more 'birdseed' each time demonstrating your credibility in this subject area,
up until the point when the prospect asks, 'can you help me', or a one-to-one
conversation is necessary.
This is a low cost way to generate leads and
position yourself as an expert in your particular field.
Yes [url=http://www.negozieasroma.it/maglia-customized-3.html]Maglia
Customized[/url] , it t<. [url=http://www.cheapdiscountnfljerseys.com/]Cheap
Jerseys Wholesale[/url] [url=http://www.cheapdiscountnbajerseys.com/]Cheap NBA
Jerseys From China[/url] [url=http://www.cheapdiscountmlbjerseys.com/]Cheap
Baseball Jerseys[/url] [url=http://www.cheapdiscountcollegejerseys.com/]Cheap
NCAA College
Jerseys[/url] [url=http://www.cheapcollegejerseysdiscount.com/]Cheap NCAA
Jerseys[/url] [url=http://www.cheap-wholesalesoccerjerseys.com/]Cheap Soccer
Jerseys Free
Shipping[/url] [url=http://www.cheapwholesalecollegejerseysshop.com/]Cheap
NCAA College Jerseys[/url] [url=http:
